Not all links are made equivalent. One piece of the Google calculation is the quantity of connections pointing at your site, however it is absurd to make this a crude number and not consider the nature of those connections. Else it would simply be a free for all, and everybody would attempt to get as many number of connections as they can with no respect for the nature of those connections.
Back in the beginning of site design improvement, it was basically a free-for-all on the grounds that the web crawlers were not as great at deciding the nature of a connection. Indeed, even the presentation of PageRank, joined with anchor text as a sign, didn’t prevent interface spammers. As web crawlers have turned out to be further developed, they have had the option to extend the connection related signals they can use past crude numbers. Web indexes can take a gander at various variables, which would all be able to join and give them a pointer of value. More to the point, they can advise whether the connection is probably going to be an authentic, editorially-given connection, or a nasty connection.
These variables are laid out in more detail underneath. There is something critical to recollect here, however: it isn’t generally the connection itself you care about (in a specific way). It is the page and the area you are getting the connection from which we care about this moment. When we realize what these variables are, it helps put things in place for the kinds of connections you should (and shouldn’t) be getting for your own site.
Prior to jumping into the better subtleties of connections and linking pages, I need to investigate what makes a decent interface. To me, there are three wide components of a connection:
On the off chance that you can get a connection that ticks off every one of the three of these, you’re onto a victory! However, this is very difficult to do reliably. In any case, you ought to consistently have it in the back of your psyche.
As we have discussed toward the beginning of this section, Google doesn’t just take a gander at the crude number of connections pointing at your site. They take a gander at numerous different components to attempt to survey the nature of a connection and how much esteem it should pass to the objective page.
A portion of these elements are referenced in a patent documented by Google in 2004 and conceded in 2010, which wound up known as the “reasonable surfer” model. It fundamentally diagrams how different components of a connection, just as the page containing the connection, may influence how Google treats a connection