Relevance Of ICO marketing
An ICO that is ‘Initial Coin Offering’ is a method by which startups crowdfund the capital by trading their own coin for cryptocurrency namely Bitcoin or Ethereum. The marketing strategy for ICOs has been changing ever since the term was coined. Investing in an ICO can lead to tremendous returns as can be seen with success stories such as NEO and Ethereum whose early investors are now looking at 200,000% returns.
The fundamental behind ICO
Companies have been widely using blockchain technologies to bring their projects to life. An initial coin offering has proven to be one of the most efficient means of collecting funds for a promising idea launch. ICOs work similarly to crowdfunding platforms, though one significant feature differentiates them from others.