“Avoid tricks,” Google says, “intended to improve search engine rankings.” Obviously they don’t mean it, or else we’d all be out of a job. When we explain what our job is to people, we generally use words like “techniques,” “methods,” and “strategies.” The Search Engine Strategies Conference and Expo is currently being held in London. Search Engine Stunts wouldn’t sound as genuine, would it? To be honest, it sounds like it would be quite a lot of fun, but an excursion to the SET show probably wouldn’t go down very well with bookkeeping divisions.
There’s a component of linkbait to most things you pusblish online, and the biggest majority of that can be regarded to as a trick to improve web crawler rankings.
But what about the methods which we effectively use to promote linkbait to support our search rankings? All the SEO tricks and stunts you try to apply to a piece of linkbait with search engine results pages in mind are usually of little use to humans, and this absolutely goes against Google’s next stipulation that you ought to ask yourself, “Is this of any assistance to my users? Would I do this if web crawlers didn’t exist?”
There is a list of things I wouldn’t do if search engines didn’t exist, yet I may well still create linkbait. I’d be doing it for various purposes, and I would exclude authentic features such as cautiously followed and carefully nofollowed links. I wouldn’t spend thirty-five seconds of my valuable time writing a good meta description that no one would ever observe. I wouldn’t care where my keywords were set and I probably wouldn’t even see if I missed some keywords completely on various pages.
An individual bit of linkbait’s manipulative characteristics can be identified to its relevance to the site on which it is facilitated. I am excluding viral showcasing efforts here, and looking purely at attempts to acquire huge numbers of links from one piece of captivating content. Eventually, off-subject linkbait’s results are pretty similar to paid link campaigns: a commercial domain goes from the bottom to the top without actually improving their offers even a little bit. However, when you’re talking about linkbait, the control and slyness is even worse, because a lot of the individuals who give a domain link don’t have a clue that they’re supporting it’s quality and eventually helping it rank for whatever product it pushes. The single reason why Google must overlook this is because the linking happens by decision, utilizing the editorial discretion of the linkers. There is no compulsion and no money related trade.
